In
the wake of high-profile corporate accounting debacles around the
world, The US Securities and Exchange Commission (SEC) has taken
things personally. They are holding chief executives of publicly
held corporations around the world personally accountable for the
veracity of their financial reporting.
The new regulations leave no room for executives to view their auditors
with complacency, assuming that as long as their financial statements
comply with generally accepted accounting principles, it doesn't
matter if the figures might be creatively engineered to side-step
ethical principles, or reality.
The newly enacted Sarbanes-Oxley Act requires CEO's and CFO's of
nearly 1,000 public companies to personally certify the 'appropriateness
of the financial statements and discolors contained in the periodic
report, and that those financial statements and disclosures fairly
present, in all material respects, the operations and financial
conditions of the issuer.'
Even the most scrupulously ethical executives should be concerned.
Can you really swear to the accuracy and integrity of data management
processes throughout all the tributary systems that flow into SEC
or IAS (International Accounting Standards) reporting? Can you be
sure that the legacy accounting tools, proprietary systems are renegade
spreadsheets used by various departments are actually supplying
valid information that supports a single version of the truth?
As financial transactions have become more complicated, so has the
process of accounting for them. Conventional accounting systems,
spreadsheets and Enterprise Resource Planning (ERP) systems have
not kept place with the financial reporting and analysis requirements
of dynamic organizations-especially as global business operates
at a faster chip than ever, demands strategic decisions on timeliness
that overwhelm pre-Web business models, pressures companies to manage
their business from new perspectives-and attaches you good name
to the bottom line.
Can there lay and answer that is beyond two-dimensional spreadsheets..
beyond proprietary solutions… beyond transaction-oriented
accounting systems.. The Financial Management Solutions from SAS
might be the answer. It integrates legacy and point solutions with
comprehensive SAS data warehousing, planning, forecasting, analysis,
reporting and cost management tools. The result is a unified, performance
management approach to financial management that enables financial
manages and executives to:
-
Plan and allocate resources more effectively and efficiently,
aligning strategic objectives with operations and driving performance
results.
· Manage and consolidate disparate financial and non-financial
information, and turn it into a form that can be used for meaningful
analysis.
- Analyze
across multiple levels and dimensions to not only know what
was, but what will be and why-generating real business intelligence
to fuel greater performance.
-
Report on the organization's performance across multiple dimensions,
levels and view points-quickly, easily, in whatever format is
required by the user-to satisfy the internal need for timely
strategic information and to meet stringent regulatory reporting
requirements.
New regulatory and market realities call for a new dimension
in financial reporting SAS. Financial Management Solutions unify
legacy and point systems into a comprehensive, manageable, repeatable
process that generates a 'single version of the truth'- one
on which you can confidently sign your name.
New
problems, strict demands for Financial Management
It
began with Enron and was shortly followed by other large publicly
traded companies worldwide. Auditors uncovered and disclosed suspicious
transactions and accounting irregularities in their financial reporting.
Suffering from extreme pressure from the market to perform, executives
in leading companies had resorted to 'creative accounting' to deliver
against forecasts and expectations.
These highly publicized disclosures triggered a tidal wave of layoffs,
plummeting stock values, loss of investor confidence, public indignation
and inevitably, Federal intervention.
In August 2002, the US Securities and Exchange Commission activated
strict regulations and penalties designed to reform corporate accounting,
rebuild the economy and restore investor confidence. Corporate executives
are now held personally accountable for the integrity of their financial
reporting.
The Securities and Exchange Commission published a list of 947 companies
whose top officials are required to file sworn statements attesting
to the accuracy of the companies most recent annual and quarterly
financial reports. If they do so knowing the results are false,
they will face fines of up to $ 5 million and up to 20 years in
prison or both. September, recently signed accounting legislation
requires executives from all 15,000 public firms (including foreign
companies listed in US) to vouch for quarterly and annual reports
in the future.
The implications for CFOs and CEOs around the world are profound.
Executives were already under intense pressure to meet earnings
projections and improve profit margins and a turbulent economy…
continually find and implement effective cost-reduction strategies…
set investment directions to maximize immediate ROI without undermining
long-term returns.. explain fluctuations in shareholder value..
and proactively mange erratic performance indicators and market
trends.
Now in the US they also to swear under oath that top-level financial
reports-calculations derived from hundreds or thousands of originating
sources throughout their global organizations-are accurate and have
been produced in accordance with generally accepted accounting principles.
Furthermore, they are being held to broader disclosure requirements
and shorter reporting deadlines than ever. Is it any wonder that
with a week to go before the mid-August deadline, only five percent
had signed?
Beyond budgeting
In spite of all the advances witnessed in accounting processes since
the days of penned ledgers and spreadsheets, popular financial reporting
tools are not measuring up to prevailing business challenges. It
many typical organizations, CFOs have discovered that accurate financial
management and reporting is a time-consuming process that starts
with departmental managers dragging their feet submitting worksheets
and culminates months later with reports that are now based on outdated
data and that have consumed too many of the CFO's waking hours.
In complex, decentralized organizations, financial executives have
found it cumbersome or impossible to quickly consolidate financial
data from multiple units, ensure the accuracy of that data, predict
the impact of business decisions on financial performance and drill
into financial data to understand not only what, but why. They have
also found traditional rear-view budget tools to be inadequate for
making up-to-the-minute strategic decisions.
Budget tools and processes are byproduct of the old commodities-based,
manufacturing-oriented economy, where acquiring and protecting capital
were the primary value drivers of most organizations. Over the years,
budget-based processes permeated corporate structures and were applied
to purposes for which budgeting was never designed, such as benchmarking
and forecasting in companies that have significant value in tangible
assets.
Stretching budget-based processes into financial performance management
roles spawns dysfunctional behavior that undermines long-term growth
with short-term myopia and seeks to squeeze every penny from budget
coffers while ignoring market demands. In a budget-based model,
employees adopt an 'us versus them' and 'use it or lose it' or 'gaming'
mentality and are encouraged to use creative tactics to match 'actual'
and 'budget' figures. Departments are rewarded or punished based
on their ability to meet outdated, fixed targets that don't reflect
changing conditions or new opportunities.
SAS Financial Management provides the answer, with a client-server
and Web-based application suite that:
-
Has an integrated planning components that enables companies
to perform planning on a more frequent and automated basis.
- Consolidates
actuals and plans from disparate locations into one validated,
accurate version of the truth.
-
Enables meaningful analysis of that information from different
angles and dimensions to support rapid decisions are improve
overall business performance.
- Reports
and distributes financial intelligence throughout the enterprice
so decision makers have the information they need when they
need in a format that they can use.
-
Provides the information that chief financial executives need
to deliver and sign disclosure statements with confidence.
Courtesy
: The DDQ week
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