IT WILL not be long before you start buying books from your
home itself. Online book purchase is slowly catching up in
the city. No, we are not talking about Amazon.com and its
ilk. We do have a desi version. Sites like www.dcbookstore.com
and www.paicoindia.com are doing well, say those associated
with the sites.
To
start from the very beginning, let us check up links with
the past. Lalityabooks.com, probably the first online bookshop
for Malayalam books went off cyberspace almost a year ago.
"It
started in August 2000 and was operational for just about
one-and-a-half years. One reason for the site becoming defunct
was the poor response from readers and then our technical
personnel left us midway. During the operational years, we
could sell just about Rs. 5,000 worth of books," says
K.K.C. Nair, who was the brain behind the site.
Even
though this former editorial board member of the National
Book Trust misjudged the cyber life of book lovers in the
city, he definitely paved the way for those who followed.
Mr. Nair's modus operandi was simple. He collected catalogues
from bookshops in the city, made a selection from those and
posted the list on the Web site. "Most of the enquiries
were for novels. There were some for rare books, like the
early works of authors like Uroob and Vilasini. We supplied
whatever we could procure."
As
for dcbookstore.com, an exclusive webstore for Malayalam books,
more than half of the orders come from overseas Malayalis.
"Most
of the enquiries are for classics," says Sanal Kumar
K., manager, business development for Puzha.com that has been
looking after the back-end logistics and site management.
May
be nostalgia plays a major role in this business. Even though
these statistics do not necessarily mean a new breed of readers,
it is heartening to find books being sold. A healthy trend
indeed.
The
mode of delivery is either express parcel post or courier,
which means the customer would be holding the book he ordered
just a couple of days later. That too for nothing more than
the cover price.
From
its part, Paico will bring your products ordered online without
any additional delivery charge if you are anywhere within
Edappally Bypass junction, Palarivattom Bypass junction, Vyttila,
Kundanoor junction and Thevara.
Anything
delivered up to Kalamassery, Cheranaloor, Kakkanad, Thoppumpady
and Thripunithura would be charged as additional 5 per cent
and everything beyond would be charged Rs. 25 in addition
the total amount, said Ribu J.Chembarathy, officer-in-charge,
Paico Online.
However
for Paico, books are just one channel among many others. Like
gifts, breadline products, grocery, provision and reserving
tickets at cinemas in the city. In fact, the flood of requests
for gifts and flowers for the last Valentine's Day has prompted
those at Paico to consider offering their services beyond
the city limits. Both these sites accept modes of payment
like cash on delivery, VPP, cheques and DDs, the preferred
one being credit cards. Meanwhile, Mr. Nair has not really
placed his project in the freezer. He is waiting for the right
atmosphere, when people start buying books more liberally.
Going by the current trends, time may be ripe for him to make
a return.
Courtesy
: The Hindu
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